Today I sat down with Jennifer Seely, we talked about how the Cronavirus cause her to have to pivot from just a branding photographer to teaching about branding. She learned branding for herself, when this spring came and she found herself with a lot less photography appointment, she monetized it. Now Jennifer is not only a branding photographer she is a branding guide. She guides people down a path that helps them figure out their brand.
We talked branding, photography, mindset, my distaste for some of the popular words this year like pivot – the new normal and much more.
Lots of great info today!
Have a listen and enjoy!
Episode Resources
Here are the links to some of the resources that were mentioned in this podcast.
Connect with Jennifer on Facebook!
Get Jennifer’s free branding ebook!
Get My Free Mini-Course and identify your ideal side hustle
Get a autographed copy of Monetize Your Mindset!
Show Notes and Key Takeaways
Keith shared a lot of valuable information on this podcast, here is a list of golden nuggets that I heard just to name a few!
- Jennifer is a Branding Guide. I love that she uses the the term guide because coach and mentor are so over used.
- Jennifer had to pivot from a branding photographer to branding training to help business connect with their customers.
- She needed to learn branding for herself so she built a lemonade stand and now sales the stuff, branding training!
- There are three components to the foundation of branding 1) Who are you? 2) Who do you serve and 3) Your brand story.
- What are your 3 to 5 core words that represents your core values?
- What at the experiences that lead to you starting your business?
- What problems that your product or service solve and who most likely has those problems and want them solved?
- .If you focus on what you solve and who wants them solve, that will help you connect better with your best customers.
- Don’t try to use guilt to attract customers. It doesn’t serve you.
- Don’t fall in to the “Build it and they will come” attitude, it doesn’t work.
- If you treat your business as a hobby it will always make you hobby income.
- Work with coaches and it will shorten the learning curve.
- Books Jess suggested:
- Raving Fans
- Find your why, it will help push you to get going.
- Start a business and be an example to your children.
